The UK vape industry continues to evolve as new regulations reshape the market. With stricter enforcement of TPD compliance, mandatory MHRA product notification, and the introduction of the UK Vape Tax in 2026, manufacturers, distributors, and retailers must understand the legal landscape to remain competitive.
1.Understanding TPD Compliance in the UK
TPD (Tobacco Products Directive) regulations remain the foundation of UK vape product compliance. Any vape device or e-liquid sold legally must meet these requirements.
Key TPD rules include:
- Maximum tank capacity of 2ml
- Maximum nicotine strength of 20mg/ml
- Maximum refill bottle size of 10ml
- Child-resistant packaging
- Clear health warnings
- Ingredient disclosure requirements
TPD compliance is not optional. Non-compliant products risk removal from the market and potential financial penalties.
2.MHRA Notification Requirements
All vape products must be submitted to the MHRA before entering the UK market. This process ensures product safety and regulatory transparency.

Manufacturers must provide:
- Ingredient data
- Emissions testing results
- Toxicology reports
- Product specifications
- Nicotine dosage information
Retailers should always verify suppliers to ensure products appear on the MHRA notified products list.
3.UK Vape Tax 2026
The UK government plans to introduce a Vaping Products Duty starting in 2026. This tax is expected to apply to e-liquids based on nicotine strength.
Possible structure may include:
- Lower tax for nicotine-free products
- Standard tax for regular nicotine levels
- Higher tax for high-strength nicotine products
The goal is to balance public health priorities while maintaining vaping as an alternative to traditional smoking.
4.How Businesses Should Prepare
Companies should start planning now by:
- Working with TPD compliant manufacturers
- Reviewing product portfolios
- Adjusting pricing strategies
- Planning inventory costs
- Monitoring regulatory updates
Early preparation will help businesses remain competitive.
5.Conclusion
The UK vape market remains attractive but increasingly regulated. Companies focusing on compliance, product quality, and regulatory awareness will be best positioned for long-term success.
Businesses that work with reliable TPD compliant manufacturers and prepare for the upcoming vape tax will have a significant advantage in the evolving UK vape market.
Looking for a TPD compliant vape manufacturer for the UK market?
We provide MHRA-ready vape devices and OEM solutions. Contact us for cooperation.